AI, DIGITAL MARKETING & OPTIMAL SALES

1. Overview:  

This intensive three-day training program offers a practical and result-oriented approach to three key areas of professional development: Artificial Intelligence, Digital Marketing, and Optimal Sales. Participants will gain comprehensive knowledge and skills in these domains through a combination of theoretical concepts, hands-on exercises, and real-world case studies. Led by industry experts, this program aims to equip participants with the necessary tools to excel in their careers and drive business success. 

1. Who is this course for?  

This course is designed for professionals and individuals seeking to enhance their understanding and proficiency in Artificial Intelligence, Digital Marketing, and Optimal Sales. It caters to a wide range of participants, including marketing professionals, sales executives, business owners, entrepreneurs, and anyone interested in leveraging the power of these domains to achieve professional growth and organizational success. 

1. What you will learn: 

• Develop a solid understanding of Artificial Intelligence concepts, applications, and its impact on various industries. 
• Gain practical knowledge of machine learning, deep learning, and their real-world applications. 

• Acquire essential digital marketing skills, including social media marketing, SEO, and effective campaign strategies. 
• Master sales fundamentals, negotiation techniques, and sales funnel optimization. 
• Learn to leverage AI in digital marketing and sales for enhanced performance and better customer engagement. 

1. What will set you apart:  

Completing this course will set you apart by providing you with a unique skill set that combines the transformative power of Artificial Intelligence, Digital Marketing, and Optimal Sales. You will possess the ability to integrate AI technologies into marketing and sales strategies, ensuring effective decision-making, improved customer targeting, and increased sales performance. This comprehensive knowledge will position you as a highly sought-after professional capable of driving business growth and staying ahead in a rapidly evolving digital landscape. 

1. Key Facilitators: 

• Emmanuel Gbeve: AI Ethicist and CTO at AIDEC Digital, an expert in the field of Artificial Intelligence with a focus on ethical AI practices and their implications for businesses. 
• Michael Adonteng: Optimal Sales Performance Expert at Africa Sales Academy (UK), brings extensive experience in sales training, sales management, and optimizing sales processes to maximize revenue and customer satisfaction. 

1. Course Mode of Delivery:  

The course will be delivered through hybrid mode of physical and online. 

The course will be delivered through a combination of interactive lectures, practical exercises, group discussions, and case studies.  

Participants will have access to course materials, including textbooks, recommended readings, and online resources. The training will be conducted in a live online format, enabling participants to join from anywhere with an internet connection. 

1. Course Requirements:  

Participants are expected to have a basic understanding of business concepts and familiarity with digital tools and technologies. Access to a computer with internet connectivity is required for the online delivery of the course.  

No prior experience is necessary in Artificial Intelligence, Digital Marketing, or Optimal Sales, as the course will cover foundational knowledge as well as advanced topics in each area.  

By the end of this comprehensive and practical training program, participants will emerge with a solid understanding of Artificial Intelligence, Digital Marketing, and Optimal Sales.  

They will have the skills and knowledge necessary to drive impactful business strategies, make data-driven decisions, and achieve optimal sales performance in today’s dynamic and competitive marketplace. 

TOPICS 

Day 1: Artificial Intelligence 

Module 1: Introduction to Artificial Intelligence 

• Lesson 1: What is Artificial Intelligence? 

• Course resource: “Artificial Intelligence: A Modern Approach” by Stuart Russell and Peter Norvig 

• Lesson 2: Applications of Artificial Intelligence 

• Course resource: “Artificial Intelligence: Foundations of Computational Agents” by David L. Poole and Alan K. Mackworth 

Module 2: Machine Learning 

• Lesson 1: Basics of Machine Learning 

• Course resource: “Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow” by Aurélien Géron 

• Lesson 2: Supervised Learning and Unsupervised Learning 

• Course resource: “Pattern Recognition and Machine Learning” by Christopher M. Bishop 

Module 3: Deep Learning 

• Lesson 1: Introduction to Deep Learning 

• Course resource: “Deep Learning” by Ian Goodfellow, Yoshua Bengio, and Aaron Courville 

• Lesson 2: Neural Networks and Deep Learning 

• Course resource: “Neural Networks and Deep Learning” by Michael Nielsen 

Day 2: Digital Marketing 

Module 1: Fundamentals of Digital Marketing 

• Lesson 1: Introduction to Digital Marketing 

• Course resource: “Digital Marketing: Strategy, Implementation, and Practice” by Dave Chaffey and Fiona Ellis-Chadwick 

• Lesson 2: Digital Marketing Channels and Strategies 

• Course resource: “The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns” by Ian Dodson 

Module 2: Social Media Marketing 

• Lesson 1: Social Media Platforms and Advertising 

• Course resource: “Social Media Marketing All-in-One for Dummies” by Jan Zimmerman and Deborah Ng 

• Lesson 2: Social Media Analytics and Optimization 

• Course resource: “Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics” by Marshall Sponder 

Module 3: Search Engine Optimization (SEO) 

• Lesson 1: Introduction to SEO 

• Course resource: “SEO 2022: Learn Search Engine Optimization with Smart Internet Marketing Strategies” by Adam Clarke 

• Lesson 2: On-Page and Off-Page Optimization 

• Course resource: “The Art of SEO: Mastering Search Engine Optimization” by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin 

Day 3: Optimal Sales 

Module 1: Sales Fundamentals 

• Lesson 1: Introduction to Sales Techniques 

• Course resource: “The Art of Selling: The Ultimate Sales Guide for Non-Sales Professionals” by Anthony Ekanem 

• Lesson 2: Effective Communication and Negotiation in Sales 

• Course resource: “Negotiation: Closing Deals, Settling Disputes, and Making Team Decisions” by David S. Hames 

Module 2: Sales Strategies and Tactics 

• Lesson 1: Sales Funnel and Lead Generation 

• Course resource: “The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million” by Mark Roberge 

• Lesson 2: Sales Presentations and Closing Techniques 

• Course resource: “To Sell Is Human: The Surprising Truth About Moving Others” by Daniel H. Pink